/ Selected Work
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/ About The Project
Architecting a Multi-Tiered Dealership Platform When Legends Farm & Lawn—a woman-owned outdoor equipment dealership in Iowa—needed a robust online presence, I led their digital transformation. The objective was to design a premium storefront capable of handling a highly diverse catalog, ranging from high-performance Scag mowers and Aodes UTVs to custom golf carts, while prominently positioning their specialized repair and delivery services.
Dynamic Inventory and UX Integration I directed the UX/UI strategy from high-fidelity mockups to a fully functional build, powered by a seamless Sandhills inventory backend. The core challenge was organizing complex, multi-brand data streams. I engineered an intuitive taxonomy that allows users to effortlessly filter heavy machinery, source bulk supplies, or schedule engine diagnostics and custom upholstery without experiencing navigation fatigue.
Driving Localized E-Commerce Growth The final build is a high-converting digital asset engineered to dominate the local turf and agricultural market. By fusing accessible, conversion-focused design with powerful backend data structuring, I delivered a scalable platform that streamlines the buyer journey. This project proves my ability to transform a multi-faceted retail model into a frictionless digital experience that actively drives sales.
I help brands find the sweet spot between corporate structure and creative spark. With six years of agency experience under my belt, I don’t just design for the sake of it—I build intuitive digital solutions that solve complex problems and get people talking.

Crafting responsive, mobile-first web architectures. I engineer frictionless digital environments designed to captivate and convert.

Developing complete, premium visual identity systems. From bold typography to cohesive brand guidelines that command attention.

Guiding high-level visual strategy while injecting raw creative firepower through custom digital artwork and striking visual assets.
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I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.
I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.
I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.