George
Clanton

Under my studio alias Viable Psyche, I built a custom Goosebumps-inspired aesthetic for George Clanton’s Spring 2024 tour. An exclusive run of 11×14 prints hit hard. Demand was immediate and undeniable, which opened the door to further collaboration with George and 100% Electronica to take the concept into a full retail release.

Scaling the illustrative work into apparel took real precision. Working alongside George and Lindsey (Neggy Gemmy), I adapted the design for Los Angeles Apparel 1801MW mineral wash blanks. When the indigo colorway dropped online in August 2024, the entire inventory was gone in under 24 hours.

That kind of momentum demanded a follow-up. For Halloween, we expanded the line with an arctic colorway and a limited batch of 18×24 signed posters. The campaign sold out completely — building a merchandise ecosystem from scratch that drove serious revenue and deepened an already devoted fanbase.