/ Selected Work
Delightful remarkably mr on announcing themselves entreaties favourable. About to in so terms voice at. Equal an would is found seems of. The particular friendship one sufficient terminated frequently themselves.
/ About The Project
Under my studio alias, Viable Psyche, I developed a custom “Goosebumps-inspired” aesthetic for electronic artist George Clanton’s Spring 2024 tour. What began as an exclusive run of 11×14 prints immediately triggered massive organic demand. Fans weren’t just buying the posters at the merch table; they were actively demanding the artwork on apparel. This undeniable audience validation led to a direct collaboration with George and his label, 100% Electronica, to scale the concept into a premium retail launch.
Adapting complex illustrative art for apparel requires serious technical precision. I worked closely with George and Lindsey (Neggy Gemmy) to optimize the design specifically for high-end Los Angeles Apparel 1801MW mineral wash blanks. When the indigo colorway dropped on their e-commerce platform in August 2024, the response was explosive—the entire inventory completely sold out in under 24 hours. It proved the artwork wasn’t just a cool tour graphic, but a highly profitable retail asset.
To capitalize on that momentum for the Halloween season, we expanded the line with a new arctic colorway and a limited batch of premium 18×24 signed posters. By positioning the signed prints as rare, commemorative art, we turned a standard restock into a high-value collector’s event. The campaign drove exceptional revenue, reinforced massive community loyalty, and proved my ability to take a raw creative concept and build a sold-out merchandise ecosystem around it.
I help brands find the sweet spot between corporate structure and creative spark. With six years of agency experience under my belt, I don’t just design for the sake of it—I build intuitive digital solutions that solve complex problems and get people talking.

Crafting responsive, mobile-first web architectures. I engineer frictionless digital environments designed to captivate and convert.

Developing complete, premium visual identity systems. From bold typography to cohesive brand guidelines that command attention.

Guiding high-level visual strategy while injecting raw creative firepower through custom digital artwork and striking visual assets.
Delightful remarkably mr on announcing themselves entreaties favourable. About to in so terms voice at. Equal an would is found seems of. The particular friendship one sufficient terminated frequently themselves.
I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.
I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.
I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.