Legends

Legends Farm & Lawn, an equipment dealership in Iowa, needed a serious digital overhaul. I designed a storefront built to handle a genuinely diverse catalog — Scag mowers, Aodes UTVs, custom golf carts, and specialized repair and delivery services all living under one roof.

I led the full UX/UI process from high-fidelity mockups to a live build, powered by a Sandhills inventory backend. Organizing that kind of multi-brand data required a clean, intuitive structure. Buyers can filter heavy machinery or book custom upholstery and engine diagnostics without ever losing the thread.

The final platform is built to convert and built to last. Pairing conversion-focused design with solid backend data architecture, I delivered something that actually simplifies a complex retail model — and actively pulls high-value sales for a dealership competing in a tough local market.