/ Selected Work

Legends Farm

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/ About The Project

Architecting a Multi-Tiered Dealership Platform When Legends Farm & Lawn—a woman-owned outdoor equipment dealership in Iowa—needed a robust online presence, I led their digital transformation. The objective was to design a premium storefront capable of handling a highly diverse catalog, ranging from high-performance Scag mowers and Aodes UTVs to custom golf carts, while prominently positioning their specialized repair and delivery services.

Dynamic Inventory and UX Integration I directed the UX/UI strategy from high-fidelity mockups to a fully functional build, powered by a seamless Sandhills inventory backend. The core challenge was organizing complex, multi-brand data streams. I engineered an intuitive taxonomy that allows users to effortlessly filter heavy machinery, source bulk supplies, or schedule engine diagnostics and custom upholstery without experiencing navigation fatigue.

Driving Localized E-Commerce Growth The final build is a high-converting digital asset engineered to dominate the local turf and agricultural market. By fusing accessible, conversion-focused design with powerful backend data structuring, I delivered a scalable platform that streamlines the buyer journey. This project proves my ability to transform a multi-faceted retail model into a frictionless digital experience that actively drives sales.

Elite Capabilities

Strategic Design
Flawless Execution

I help brands find the sweet spot between corporate structure and creative spark. With six years of agency experience under my belt, I don’t just design for the sake of it—I build intuitive digital solutions that solve complex problems and get people talking.

ux/ui design

Interactive UI/UX Design

Crafting responsive, mobile-first web architectures. I engineer frictionless digital environments designed to captivate and convert.

branding details

Comprehensive Branding

Developing complete, premium visual identity systems. From bold typography to cohesive brand guidelines that command attention.

art direction

Art Direction & Illustration

Guiding high-level visual strategy while injecting raw creative firepower through custom digital artwork and striking visual assets.

About Me

My Story

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Delightful remarkably mr on announcing themselves entreaties favourable. About to in so terms voice at. Equal an would is found seems of. The particular friendship one sufficient terminated frequently themselves.

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Experience

2003-2006

Graphic Design

I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.

2007-2013

Photography

I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.

2014-2020

Photo and Videography

I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.

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