/ Selected Work
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/ About The Project
Digitizing Heavy Agriculture Sales When Pineview Solutions Inc. needed to modernize their equipment sales platform, I architected a high-performance digital storefront tailored for the heavy agriculture sector. The objective was to transform a multi-location dealership in Southern Alberta into a premium digital asset capable of moving both massive used machinery and their exclusive new Agro-Tom tillage lines.
High-Fidelity Architecture and Inventory Integration I directed the complete UX/UI lifecycle, engineering high-fidelity mockups into a rock-solid, functional website directly tied to their complex inventory database. By designing a frictionless inventory architecture, I ensured buyers could effortlessly navigate dense tractor specifications, source replacement parts, and configure custom Ag Guard warranty packages without hitting a single digital roadblock.
Delivering a High-Converting Digital Machine The final platform is a heavy-duty, highly scalable digital asset engineered strictly for buyer acquisition. By stripping away visual clutter and optimizing the backend data integration, I delivered a seamless e-commerce experience that elevates Pineview’s brand authority and drives serious operational value.
I help brands find the sweet spot between corporate structure and creative spark. With six years of agency experience under my belt, I don’t just design for the sake of it—I build intuitive digital solutions that solve complex problems and get people talking.

Crafting responsive, mobile-first web architectures. I engineer frictionless digital environments designed to captivate and convert.

Developing complete, premium visual identity systems. From bold typography to cohesive brand guidelines that command attention.

Guiding high-level visual strategy while injecting raw creative firepower through custom digital artwork and striking visual assets.
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I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.
I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.
I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.